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Founded in 1993 by John Mix and Olympic Gold Medalist, Pablo Morales, FINIS develops the most technological and advanced training equipment for the swimming industry. From competitive swimwear and technical training equipment to high-end competitive swim goggles and children's water confidence products, FINIS offers something for swimmers of all abilities to improve their technique and add to their enjoyment of being in the water. Brands owned and operated by FINIS include: FINIS, SwiMP3, Zoomers. Additional information on FINIS is available at http://www.finisinc.com

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FINIS Inc. Partners with Tom Drum,
Inventor of ‘Fraid Nots®
FINIS®dry land swim tool line expands to support every need of the active swimmer

Livermore, CA (May 29, 2010) - FINIS Inc., the Worldwide Leader in Technical Swimming Development announces their new partnership with Tom Drum, inventor of ‘Fraid Nots® and the Back-it Ball®. FINIS is to take over the worldwide distribution of Drum’s products, expanding their selection of dry land and stretching tools. Tom Drum will also join the FINIS team taking on a professional role in the Sales Department representing his own products and the entire FINIS line of swim tools.

“We are very excited to announce our partnership. Tom Drum is extremely well respected in the swimming community and we are proud to have ‘Fraid Nots® and future collaborative dry land products as part of the FINIS brand. Stretching is an extremely important part of swimming and, among other things, allows swimmers to achieve a tight stream line position, prevents injuries and enables better swimming technique. These products are a perfect addition to our expanding line of innovative tools.” according to CEO and President John Mix.

‘Fraid Nots® is a simple stretching program that guides individuals through 15 stretches for  5-7 minutes. A colorful rope, door strap, instruction manual, DVD and laminated sequence chart are all included. The rope not only serves as a tool to facilitate stretching, but it is also serves as a physical reminder to stretch on a daily basis.
This relationship is the beginning of a partnership that will deliver high quality innovative products worldwide.

About FINIS Inc.
Founded in 1993 in Northern California, FINIS was founded by John Mix and Olympic Gold Medal Swimmer Pablo Morales. Understanding that improving one’s technique is the secret to swimming faster and enjoying the sport more; the duo went on to introduce truly innovative tools to the swimming community. Many of these products are currently used by US and international Olympic teams, elite triathletes, and fitness swimmers worldwide.
Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly innovative products such as: the Swimmer’s Snorkel which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins which demonstrate intimate knowledge of swimming musculature, hydrodynamics and engineering.

Media Contact:
Kathy Dykes
Marketing Director
FINIS inc.
888.333.4647
marcom@finisinc.com

Taylor Technologies is proud to be the preferred provider of water-testing supplies for The American Swimming Coaches Association and its affiliate SwimAmerica. For generations, results from our test kits have guided the water treatment decisions of pool operators across the nation. Don’t accept imitations! Look for the ASCA seal on the Taylor label. Visit www.taylortechnologies.com to learn more.

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