ASCA Publications Advertising Information
For current rate information please contact Marketing at 800-356-2722 or marketing@swimmingcoach.org.
ASCA Media Kit
 American
Swimming Magazine
Established in 1958 as the ASCA
Newsletter and published six times per year, American Swimming Magazine is a
major membership benefit for all ASCA professional coach members. Articles range from
basic learn-to-swim to in-depth Interviews on stroke training, sample workout and much
more. American Swimming Magazine is provided for all swimming coaches, High School,
College, YMCA, Masters, Water Polo, Summer Club and USS Club Coaches.
 ASCA Newsletter
Established in 1986 as a bimonthly publication of the
American Swimming Coaches Association. The ASCA Newsletter is
now published on a monthly basis and provides up-to-date information on the coaching
profession, awards and compensation.
The Journal of Swimming Research
The Journal of Swimming Research is published annually by the American Swimming Coaches Association and is the
only peer reviewed, refereed Swimming Journal in the world. It contains technical swimming
research and practical applications on a variety of topics such as lactate testing,
psychology, pool specifications and sports medicine.
The Club Newsletter
The Club Newsletter is sent out Quarterly to all 2900 USS
club presidents. This Swim Club Newsletter promotes professional situations for coaches,
improvements in club function and educates clubs on programs which are available for their
use. One page of advertising is available to an exclusive issue sponsor.
Additional Promotional
Opportunities
ASCA MAILINGS - At various times during the year ASCA Sends out mailings which are sponsored.
Each noncompetitive sponsor receives his company logo on the mailing envelope and a
promotional piece inserted into the mailing. Costs vary according to specific mailing
quantity and weight. Call for upcoming mailings ie: The World Clinic registration mailing
and our annual membership mailing.
MAILING LABELS - For your direct
mailing needs, member labels are available for rent on approved mailings. Coach
memberships are updated on a weekly basis to allow for the most accurate list possible.
Addresses are available on labels or disk. 25,000 SwimAmerica learn-to-swim family addresses are now available!
INSERTS - Your company will STAND OUT with
specially designed, customized postcards or ad inserts in American Swimming Magazine and
the ASCA Newsletter. Individual rates available upon request.
ASCA Internet Advertising
Your business, club, team can now take
advantage of the tremendous popularity of the internet. Imagine having a display that is
open 24 hours a day, 365 days a year and, most importantly, available to everyone around
the world. Let it be a swimmier looking for training America, or a coach looking for that
specific product in France, your display will always be open to them as there are no time
zones on the internet. The ASCA internet site offers 2 different levels of
advertising. E-mail ASCA to discuss any of
these options or levels of advertising using our direct mail publications.
1. Banner Advertising:
This will involve a rotating banner (an image of 480 x 70 pixels,
same as the above banner!) promoting your company on selected ASCA Online pages. The
banner can either point to your companies or clubs existing homepage, or merely just
remain an advertisement.
2. Advertising of products or services:
This option will include the foresaid banner promotion but will allow the
user to click on your companies banner and be sent to a page that describes your company
and the type of merchandise that you sell (This option is good for all companies not
already on the Internet). It will also contain a contact address and phone number that the
user can contact if they would like to buy any company products or get more information on
your club!
For more Information Contact :
ASCA Marketing
American Swimming
Coaches Association
Advertising & Marketing Office
5101 N.W. 21st Ave., Suite 200
Fort Lauderdale, FL 33309
Ph:800-356-2722 fax: 954-563-4930 |
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